Most health and safety wholesalers focus on “universal” gloves, but it is precisely the seasonal needs of customers that can drive additional sales – especially when we are prepared earlier than the competition. The seasonal glove offer is not just a change in the assortment – it is a conscious response to working conditions and user expectations in different seasons.
So what is worth having in stock when the temperature drops below zero, and what rotates better when it gets warmer? Here is a practical guide.
WINTER – what are customers looking for?
In winter, the key factors are: protection against cold, resistance to moisture, good grip despite low temperatures, comfort of working outdoors or in unheated halls.
The winter offer should include:
- Insulated lined gloves (fleece, acrylic, wool)
- Models with waterproof coating (nitrile, PVC, latex)
- Long cuff gloves to protect the wrist and prevent snow or cold from getting in
- Non-slip models for working with wet tools or materials
Examples of winter models in our offer:
- RS Stier Polar – https://rs-schutz.com/en/products/rs-kalte/rs-stier-polar/
- RS Eco Tec Winter – https://rs-schutz.com/en/products/rs-kalte/rs-eco-tec-winter/
- RS Synth Tec Winter – https://rs-schutz.com/en/products/rs-kalte/rs-synth-tec-winter/
SUMMER – what do users need?
In summer, the problem becomes overheating of the hands, sweating and discomfort, the need to maintain precision and grip in high temperatures.
In the summer offer it is worth having:
- Thin and breathable gloves (microfoam coated, PU)
- Seamless, lightweight models, with mesh on the back of the hand
- Gloves with increased abrasion resistance, despite their thin construction
Example models in our offer:
- G-REX P01 – https://g-rex.co/en/product/p01-en/
- G-REX P04 – https://g-rex.co/en/product/p04-en/
How to build seasonal rotation?
- Plan your stocking in advance – winter gloves are best introduced in September-October, summer gloves in March.
- Clearly mark seasonal products in the store and online – e.g. “Winter Gloves” section, “Perfect for Summer” banner.
- Inform wholesale customers about the change of season – prepare a mailing with a proposal to replenish the warehouse, add samples of seasonal models to orders.
- Support sales with manufacturer materials – technical data sheets, photos of use in seasonal conditions, graphics showing the difference between models.
Benefits of the seasonal offer for wholesalers:
- Higher rotation of assortment in a given time
- Possibility of regular contact with the customer with a new offer
- Building the image of an advisor, not just a supplier
- Better control of inventory and purchase planning
Customers buy what suits their actual working conditions – and these change with the season.
A wholesaler that can anticipate these needs and present seasonal solutions appropriately is one step ahead of expectations. This is a real competitive advantage today.